Messuklubi is a club for anyone interested in the events targeted for the general public and held at Messukeskus Helsinki. The members receive newsletters from their favourite events 6-8 times a year and the membership is free. The newsletters attract visitors to the event, include special offers, invite people to take part in lotteries and other competitions, gather feedback, and reveal information about the event’s programme already well in advance.
The newsletters are in Finnish. The visitors look forward to the newsletters of their favourite events as they have ordered them personally and are interested in the subject or theme of the event.